About Us

Welcome to De-chosen African Market!


Our Roots:

De-chosen African Market has a rich history deeply rooted in the entrepreneurial spirit of our founder’s grandmother. A remarkable businesswoman, she sold everything from pepper to clothes, creating a legacy of determination and success. In the year 2000, our journey began in the vibrant city of North Battleford, where we laid the foundation for our commitment to delivering exceptional products and service.



Our Mission

Expansion and Growth:

Driven by our passion for bringing the flavors of Africa to Canadians, we expanded our operations to Saskatoon while keeping our business close to home, right in our founder’s house. In 2001, we took a bold leap forward and opened our first store in Calgary, setting the stage for an exciting new chapter in our story.

De-chosen Brand Products:

At De-chosen African Market, we take immense pride in offering a wide selection of high-quality African products. Our brand, De-chosen, is synonymous with excellence and authenticity. With close to 30 De-chosen brand products sourced directly from Nigeria, we bring you the true essence of African cuisine, capturing the flavors and traditions that make it so special.

  • West Africa
  • East Africa
  • North Africa
  • Central Africa
  • West Indies
  • The Caribbeans
  • South Africa
  • other goodies for everyone

Our products reach

Seafood 95%
Meats 79%
Flours 97%
Beverages 88%
oil 90%

Customer-Centric Approach

We believe that our customers are at the heart of everything we do. That's why we have assembled a passionate team of dedicated individuals who are committed to providing you with the best possible shopping experience. We listen attentively to your needs and are highly responsive to requests for new grocery items. Your satisfaction is our top priority.

Quality and Variety:

At De-chosen African Market, we understand that food is more than just sustenance—it is an experience. That's why we go above and beyond to ensure that our products meet the highest standards of quality. From vibrant spices and exotic fruits to specialty ingredients, our shelves are stocked with a diverse range of items to cater to your every culinary need.

Expanding Footprint:

Through our dedication to excellence, De-chosen African Market has grown into a thriving enterprise. We are proud to serve our community with four convenient locations and a well-equipped warehouse. With a team of 15 passionate individuals, we work tirelessly to provide you with an unmatched selection and unparalleled service.

Join Us:

We invite you to step into the world of De-chosen African Market and embark on a culinary adventure that will delight your senses. Discover the flavors, traditions, and richness of African cuisine as you explore our carefully curated selection. We are here to guide you, answer your questions, and help you find the ingredients you need to create extraordinary meals.

Thank you for choosing De-chosen African Market. We look forward to serving you and being a part of your culinary journey.

Want to join us?

Feel free to send us your resume via contact page

Discover our first-class products baked for you with love!